Probable Niche

We've identified the niche as media buying.

media buying

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as media buying.

media, marketing, buying, advertising, services, traffic, mobile, digital, agency, online, social media, digital media, advertising agency, media planning, design, clients, planning, marketing agency, web, social's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 17:41 UTC on May 10, 2011. The source was comprised of 12084 characters, of which 10698 are code, leaving an organic character count of 1386. The total word count on the home page is 238. We filtered out 3 numbers, 80 common words, and 9 words shorter than three characters in length, leaving an impact word count of 137. The size of the lexicon (number of unique words) is only 100. We extracted seventeen top keywords, leaving 17.% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
site map24.34%
media buying24.34%
mec manchester 24.34%
buying agency24.34%
wins east 12.17%
value available12.17%
traditional media12.17%
terms amp12.17%
sunday times12.17%
sunday sport12.17%
strategy unit 12.17%
simple platform12.17%
radio stations12.17%
planning capabilities12.17%
neglect cost 12.17%
media value12.17%
media planning12.17%
mec twitter 12.17%
mec newsletter 12.17%
market shift12.17%
manchester media 12.17%
leading media12.17%
latest posts12.17%
job board12.17%
jcdecaux wins 12.17%
introducing mec 12.17%
fresh media12.17%
east coast12.17%
digital platforms12.17%
cost daily12.17%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. mec
  2. manchester
  3. mec manchester


Source Character Count 12084
Code Character Count 10698
Organic Character Count 1386
Filtered Numbers 3
Filtered Words (Common) 80
Filtered Words (Short) 9
Total Word Count 238
Impact Paragraph Count 290
Impact Word Count 137
Impact Lexicon Size 100


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